RatePlug Helps Your Clients Secure Financing and Brands You the Market Expert

Finding financing options for your homebuyers can be complicated research process, which is why you’ll benefit from utilizing RatePlug, an industry standard for understanding financing options, an interactive and dynamic marketing tool, and a FREE OneKey® MLS Member Benefit.

According to the REALTORS® Confidence Index, released monthly by NAR, all-cash buyers made up 28% of the market share in March 2022, up from 23% the prior year. How does this relate to Special Financing? Your buyers are still more likely to be part of the 72% who require conventional, FHA, VA, or USDA RHS loans, but to secure their closings, they need to connect with lenders to understand their financing options faster than ever before.

So How Can RatePlug Help?

RatePlug is an automated marketing program that enables agents and lenders to combine their strengths in the pursuit of increased sales. You, the agent, choose which lenders you want recommended to your buyers, and the lenders provide accurate, up-to-the-minute mortgage payment information on a customizable flyer incorporating listing information that can be downloaded and shared, used for virtual tours and showings, and kickstarts the pre-approval process.

In a year-long study of 3 MLSs in large metro areas, RatePlug users sold homes 15% faster than non-users, cutting an average of 9 days from the closing process.

Key Points

  • No additional cost to OneKey® MLS Subscribers (lenders pay a license fee)
  • Promotes only your trusted lending sources
  • Delivers interactive, real-time mortgage programs, anticipated monthly payment and qualifying information
  • Includes if the listing is eligible for Special Financing (FHA, VA, USDA RHS)
  • Explores What-If scenarios regarding funding
  • Creates a custom flyer for each listing with your chosen branding and template
  • You Must Enroll to Activate!

Connect buyers to the loan officers they need, while remaining the industry professional they trust.

  • Visit our site (or Press Play Above) to learn more about how RatePlug will enhance your business.